For YouVersion, their mission is about more than only developing and distributing of mobile apps. Below is an excerpt from the ministry’s website that explains their mission.
We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives.
That’s why YouVersion creates biblically centered, culturally relevant experiences that encourage and challenge people to seek God throughout each day. It’s through these experiences we create opportunities fit for anyone’s daily routine, ultimately helping them form a spiritually-rich rhythm of seeking God intimately.
Our hope is that each person in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day.https://www.youversion.com/mission/